Insurance giant AXA now accepts bitcoin payments from customers

AXA Switzerland announced on Thursday that customers could now pay their premiums in Bitcoin.

The insurance giant disclosed in an official blog that the Bitcoin payment option will be available for all its non-life products.

It said the offering could not be extended to life insurance products for “regulatory reasons.”

AXA believes that the move represents “an investment in the company’s digital future in response to growing customer demand for more choice when it comes to payments.”

A survey conducted by the company in late 2019 revealed that a third of respondent either owned cryptocurrencies or were interested in them, according to Investing.com.

“This is AXA’s response to growing demand from its customers for alternative payment solutions, with new technologies playing an ever-greater role,” Claudia Bienentreu, head of open innovation at AXA Switzerland, said.

Two days ago, America’s oldest wine shop Acker began accepting Bitcoin payments. The number of traditional companies jumping on the trend of accepting payments in Bitcoin has continued to increase.

Last month, electric carmaker Tesla said customers could buy Tesla vehicles in the United States with bitcoin.